After seeing it, I don't get it on a number of levels. First off, who the hell is this commercial for? The Breakfast Club came out in 1985, and the commercials are aimed at back-to-school kids, and probably teens. How many teens are even familiar with this 23 year old movie? Relatedly, how many teens are going to buy into this marketing?
On the other hand, I don't get why so many older folks are ranting on the inter-tubes about how they feel their child hood is being robbed. This is definitely not as bad as all those DirectTV ads - this is at least a homage, with the scenes reshot with new actors/outfits/etc, as opposed to the digitally remastered crap that the DirectTV ads are. In my mind, this is just an example of imitation being the sincerest form of flattery . . .